At Flavor Fanatics, we did a full survey of holiday shoppers to find out what they liked and what trends they were following. This included in store demo, brand ambassador agency, and in store sampling. Here are some key findings: Retailers need to know how people act, especially during the holiday season. Mobile shopping is getting more and more popular. Mobile devices are still a big part of holiday shopping.
Online shopping is the most popular. The survey showed that there was a big rise in online shopping during the holidays. Consumers chose online channels because they were easy to use, offered competitive prices, and had a wide range of products to choose from. But they still like things like in-store demos, meetings with brand ambassadors, and sampling events.
The survey showed a rise in mobile purchases, which shows how important it is to make sure that websites and mobile apps are set up so that browsing and buying are easy. To bridge the gap between online and offline experiences, mobile strategies should include things like in-store demos, interactions with brand ambassadors hiring, and sampling.
Personalization is important because consumers said they liked shopping experiences that were tailored to them. They liked getting suggestions for products that fit their needs and interests, as well as personalized ads and content that was relevant to them. Use in-store demos, brand ambassadors, and sampling events to make interactions more personal and improve the shopping experience as a whole.
Even though online shopping is becoming more and more popular, many holiday shoppers still need to go to stores. In-store experiences that let people touch and feel products are important to customers. In-store demos, interactions with brand ambassadors, and sampling activities were especially liked because they gave customers a chance to learn more and get involved.
We use these insights at Flavor Fanatics InStore Marketing Services to help retailers improve their holiday marketing plans. Our team of experiential marketing San Francisco can help make personalized online experiences, improve mobile platforms, and come up with in-store activities that will keep shoppers interested during the holiday season. Stay ahead of the competition by using data and consumer insights to create memorable holiday shopping experiences, like in-store demos, brand ambassador agencies, and in-store sampling events.